Meet The Experts
Behind every review at Irish Fortune is a team of passionate experts with decades of combined experience in online gaming and sports betting.
Patrick "Paddy" Kavanagh
Patrick "Paddy" Kavanagh is the seasoned voice of experience at Irish Fortune. With over 25 years in sports betting—long before apps and algorithms changed the game—Paddy brings a calm, measured approach that cuts through the noise of modern betting culture. A native of Naas, County Kildare, Paddy grew up surrounded by horse racing heritage. His father worked as a stable hand at the Curragh, and young Patrick spent his weekends learning to read form guides before he could read novels. This early education in the mathematics of racing odds laid the foundation for what would become a distinguished career in betting analysis. After studying Mathematics and Economics at NUI Maynooth, Paddy spent 15 years working as a professional odds compiler for several major Irish bookmakers. This insider experience gave him unique insight into how bookmakers think, price markets, and where genuine value can be found—knowledge he now shares with Irish Fortune readers. Unlike many in the industry, Paddy doesn't chase trends or promise guaranteed winners. His philosophy is rooted in discipline, bankroll management, and finding edges rather than chasing jackpots. His column "Paddy's Perspective" is known for its thoughtful analysis and honest acknowledgment of both wins and losses—a refreshing approach in an industry often dominated by hype. As Senior Advisor at Irish Fortune, Paddy oversees our sports betting methodology and ensures all our recommendations meet the highest standards of integrity. He's particularly passionate about responsible gambling education, having seen firsthand the consequences of undisciplined betting during his bookmaking years. Paddy's expertise spans horse racing, football, GAA, and rugby, but he's equally comfortable discussing the psychological aspects of betting—managing tilt, setting realistic expectations, and understanding that long-term profitability requires patience and discipline. When he's not analyzing markets, you'll find Paddy at Punchestown or Leopardstown, walking his two Irish Setters along the Grand Canal, or enjoying a quiet pint at his local in Naas while catching the evening races.
Areas of Expertise
Erin O'Sullivan
Erin O'Sullivan is a veteran of the Irish online gaming industry with over 8 years of experience reviewing and analyzing online casinos. As Editor-in-Chief at Irish Fortune, she leads our team of experts in delivering comprehensive, unbiased casino reviews that Irish players can trust. Her journey began as a customer support specialist at a leading Dublin-based gaming company, where she gained firsthand insight into what players truly need. This experience shaped her player-first philosophy that guides all our editorial decisions. Erin holds a degree in Digital Marketing from Trinity College Dublin and has completed professional certifications in responsible gambling advocacy. She's a regular speaker at iGaming conferences and has been quoted in publications including The Irish Times and Gaming Intelligence. Beyond her professional achievements, Erin is passionate about promoting responsible gambling practices across Ireland. She has contributed to national awareness campaigns and works closely with organisations like Gambling Awareness Trust to ensure players have access to the resources they need. When she's not testing the latest slots or analyzing bonus terms, you'll find her exploring the Wild Atlantic Way, enjoying a traditional Irish music session in Temple Bar, or mentoring aspiring journalists in the gaming industry.
Areas of Expertise
Declan Murphy
Declan Murphy brings a unique perspective to Irish Fortune as our lead Sports Betting Analyst. With a background in sports journalism and over 6 years covering betting markets, Declan combines his passion for Irish sports with analytical expertise to deliver betting insights that give our readers the edge. A former semi-professional GAA footballer from County Cork, Declan understands the sports he covers from the inside out. His playing experience, combined with his mathematical approach to odds analysis, makes him one of Ireland's most trusted voices in sports betting. Declan graduated with honours from University College Cork with a degree in Sports Science and Statistics. He spent three years as a betting odds compiler before transitioning to sports journalism, giving him rare insight into how bookmakers think. His weekly column "Murphy's Law" has become essential reading for Irish punters, and his pre-match analysis videos have garnered millions of views. Beyond football and GAA, Declan specializes in horse racing, having grown up near Leopardstown Racecourse. When not analyzing the latest odds, you'll find Declan coaching the local under-16s GAA team or hiking in the Wicklow Mountains.
Areas of Expertise
Clara Byrne
Clara Byrne brings a sophisticated analytical approach to Irish Fortune as our Finance & Bonuses Analyst. With a background in financial services and 5 years of experience in the iGaming industry, Clara helps players understand the true value behind casino bonuses and promotions. After graduating with distinction from Dublin City University with a degree in Finance and Economics, Clara spent three years at a Big Four accounting firm before transitioning to the gaming sector. Her financial acumen allows her to dissect complex bonus terms and wagering requirements, presenting them in clear, actionable insights. Clara's approach is data-driven and methodical. She views online casinos as entertainment platforms and helps readers make informed decisions about where to play. Her analysis goes beyond surface-level bonus amounts to calculate real expected value, helping players understand what they're actually getting. Her column "The Smart Player's Guide" has become required reading for anyone looking to maximise their casino experience intelligently. Clara is particularly skilled at explaining the business side of gaming in accessible terms, making her content invaluable for players who appreciate transparency and want to feel in control of their entertainment spending. Clara appeals to international audiences and players who prefer feeling informed and in control. She frames casinos as entertainment platforms, explains bonuses intelligently, and highlights features without sounding gimmicky—adding credibility and sophistication that resonates with discerning players. When she's not crunching numbers on bonus calculations, you'll find Clara exploring Dublin's coffee shops, practicing yoga in Phoenix Park, or volunteering at financial literacy workshops.
Areas of Expertise
Seán Kelly
Seán Kelly is the youngest member of the Irish Fortune team, bringing infectious energy and a fresh perspective to online casino content. At just 23, Seán has already built a following of over 50,000 across TikTok, Instagram, and YouTube Shorts by turning casino experiences into entertaining, shareable content. Growing up in Temple Bar, Dublin, Seán developed an appreciation for storytelling and Irish humour from the heart of Ireland's entertainment district. After studying Digital Media at IADT Dún Laoghaire, he quickly realised that the iGaming industry needed a voice that spoke to younger audiences—players who wanted entertainment, not corporate marketing speak. Seán's content style is unmistakable: fast-talking commentary, genuine reactions, hilarious "Irish luck" moments, and brutally honest takes on wins, losses, and everything in between. He doesn't pretend every session is a jackpot—he shows the real rollercoaster of online gaming, complete with the groans, the celebrations, and the "sure look, that's gambling" moments that Irish audiences instantly relate to. His column "Seán's Sessions" has become the go-to destination for readers who want entertaining, no-nonsense casino content. Whether he's testing a new slot release, attempting roulette strategies, or reviewing mobile casino apps, Seán brings the same energy: cheeky, authentic, and never taking himself too seriously. What sets Seán apart is his ability to make casino content genuinely entertaining without being preachy. He promotes responsible gambling naturally through his content—showing the ups AND downs, setting session limits on camera, and always reminding his audience that it's entertainment, not a get-rich-quick scheme. When he's not creating content, you'll find Seán at GAA matches (die-hard Dubs supporter), exploring Dublin's street food scene, or perfecting his FIFA skills for the inevitable tournament content.
Areas of Expertise
Our Editorial Values
These principles guide everything we publish at Irish Fortune
Independence
Our reviews are never influenced by commercial relationships. Every rating is earned through rigorous testing.
Expertise
Our team brings real industry experience. We understand gambling from both sides of the table.
Player First
Every decision we make prioritizes player safety, fairness, and enjoyment above all else.
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